Tuesday, 11 May 2010
Semiotics task
This next picture shows another car advert this time for the new Peugeot 206 escapade.
Something that is immediately noticeable in this piece Is that the there are two different methods of transport riding two different types of terrain.
The car appears to be upside down riding the smooth surface of the road. This symbolises that it can still do the job of a normal 206 but can also handle itself just as easily on the tougher terrain that the bike is riding across. This is also strengthened by the direct link that car and the bike have to each other.
Another symbol that denotes this idea of the hybrid further is the logo that can be seen in the top left hand corner and the bottom right hand corner. This suggests that the image can be flipped and still have the same effect as it does in its original position.
The opposites of the hills and the built up suburban area also further donate the cars capabilities to handle both situations well. The stormy sky signifies the turbulence and difficulty of the ground ahead and connotes a fearless attitude of the car as it battles the harsh terrain. This colour red of also symbolises this and denotes danger, whilst the connotations of this colour link back to its fearless attitude.
Monday, 3 May 2010
Condensed Text Exercise
The beginning of the 20th C witnessed a movement that came from the ideals of expression from earlier traditional art. The main purpose for the avant garde artists was the natural enviroment and this quickly spread through Europe.
The Futurist and cubist movements where very different from the traditional fine arts. These were to become well established, bringing in aspects that would make the modern world, such as changes in machines and science.
This modernity was an experience that was to change a person and their lifestyle.
Machines would change the way people lived their lives in large cities. The german socioligist saw this as the negative iron cage, an imprisonment.
Socialism was another reaction to modernity. This affected race and culture and the way it was delivered to relate to the people who were aware of the modernity in society.
This sparked the divide on how art would be seen to change the modern world.