Task 4 - Communication Theory

For This task I will looking at an advert for McDonalds in ( what I can only assume is the U.S due to the ridiculous spelling of the word Mum.)

I found this advert whilst scouring the internet for 'clever adverts'. Looking at it now, the advert doesn't really seem clever but it does however highlight the atrocious eating habits of our trans-atlantic cousins. I mean, Encouraging mums to let their kids eat McDonalds for lunch at school? Really?

In an advertisement the Information source is usually the idea and concept behind the advert. This advert is trying to encourage parents to let there kids eat Mcdonalds for school lunch instead of regular packed lunch's (which this parent has so craftily tried to disguise as Mcdonalds.)

The transmitter are the people who are responsible for getting the advert out into the open for eyes to see. These people are the advertisers, designers and creative directors who created the advert for the company. These people are responsible for design decisions like, layout, font choice, colour choice etc.

In this case the advert is being channeled through a print based media and into our eyes. We are the receivers of the information that is being projected at us.

I would expect to see an advert like this on a billboard at the edge of some gigantic freeway. If this was the case I think that it would relate to most of the drivers passing it, As there are many families in the states. Looking at the billboard you would either relate to either having Mcdonalds for lunch at school everyday or wishing you could have Mcdonalds for at school everyday.

The concept behind the design works well because it is simple and made appropriate for a vast target audience (roughly 99% of America).

In terms of noise I think there could be a lot of things that effect the way the destination is perceived by the receivers. For example the could be an advert for Burger King next to the billboard and this would effect the intended message by Mcdonalds.

Also the advert could also be located next to an advert asking people to donate generously for the red cross to help starving African children from third world famine. This, for obvious reasons would massively effect the message and overall destination of the message received.